M&A COMMUNICATION PLANNING & MESSAGING
Communication planning in a merger situation requires intuitive work and extensive experience, much more so than in stable, less stressful corporate circumstances.
When merger difficulties develop, 75 percent of them are rooted in communication problems. These can end up causing productivity and credibility issues, and eventually, profitability problems.
Our team can help address different constituencies and develop the right information to convey to each, including guidelines for audience-facing comms, positioning and value proposition guidelines, and corporate/stakeholder meeting presentations. We can help on what to say, and possible just as important, what not to say.
CASE STUDY: Computershare Loan Services (coming soon)